Architectural Metaphorism

July 31, 2020

We like metaphors. We always like to explore the best ways to combine metaphors with other design treatments to a set of design problems. We experiment with ways to embed metaphors in our design to add meaning to the final design solution.
Overall Campus Site Plan and Analyses
Ruyi: traditional royal Chinese emblem for luckiness and protection
Aged Rocks by the Sea
Multiple metaphors for meanings of luckiness, happiness, solidarity, and ever-lasting

A metaphor is a type of analogy, and a statement of one object that is something else by association, comparison, and inference. Often used in art, metaphor is a powerful technique to bring meanings to artistic expressions and renditions.

Metaphors are often used in architecture to add spiritual dimensions to programmatic analysis and in spatial design. Architects, planners, and engineers are shaping the built environment. The public often is more enthusiastic about exploring the symbolic meanings of buildings and structures. 

We like metaphors. We always like to explore the best ways to combine metaphors with other design treatments for a set of design problems. We experiment with ways to embed metaphors in our design to add meaning to the final design solution.

One such effort is our recent design concept for the Beijing headquarters complex for a top Chinese financial company. While the program is carefully studied and the site meticulously analyzed, symbology is also being considered. The final design used multiple metaphors for meanings of luckiness, happiness, solidarity, long ever-lasting.

Ruyi, which is the traditional royal Chinese emblem of luckiness and protection, can be seen in the site plan configuration. Water is introduced as an element of depth and analogy of transparency; “Aged Rocks by the Sea”, is another analogy for financial stability and durability, which can be inferred by the bold shape of the four R&D and call center buildings. The circular entrance court enclosure is the last analogy for a perfect family, which is always viewed as the most powerful and energetic.

Architecture is a combined work of science and art. Just like in any form of art, architectural metaphor is the deeper element that should always be carefully created.