Real estate sales halls are showplaces for potential buyers to be impressed and where deals are made. This is where interior designers always have the best opportunities and toughest challenges.

SAAN designers worked with the developer on a reserved yet rich and deep style to craft a comfortable open hall and various enticing model units for this project. The cultural reference is emphasized, and regional influence is connected. The market for this project is mid-tier younger consumers with a relationship to pub culture and a warm embrace of cultural roots. The overall scheme is aimed to reflect this targeted group of people, and the results are satisfactory to the developer and sales agents.